This era is characterized by the application of new technologies to real life in a wide variety of industries. Now we can see how projects that only existed in our imagination come true. The sports and entertainment industry is not stranger to these changes and at SBL we are excited about the future that we can built together.

From SBL we aspire to be part of the movement to make the sport and entertainment industry evolve. Therefore, we focus our efforts on research and the innovation of its value chain and pay special attention to the disruptions that are coming to this market.

Our goal is to understand, from its origin, the industry, act as a catalyst in the implementation of new business models and be a networking point  between all the agents involved in the innovation ecosystem. Companies of the sector and new startups, clubs and educational entities, as well as entrepreneurs and specialized investors, are part of the group of agents to which SBL wants to add value with its initiatives.