Technology is changing the sports industry and enhancing its business impact from several perspectives: Brands rely on digital data to monitor and enhance their performance on the different markets. Fans now act as content creators who expand their activity in quality and quantity terms the channels in which we consume sports, performing their participation in sports events as a mirror that shows their experience of life online. Properties and sponsors look for partnership deals where synergies going beyond traditional KPI´s to find a common niche for economics and social dynamics.

SportsBizLab analyzes the place where sports, business strategies and digital converge with study cases to discuss how new technologies are implemented, and of course how the sports industry generates innovate business models that are replicated in other sectors of our global society.