The business of Sports represents an enormous industry all around the society in a transversal way, characterized by global visibility, rapid growth and profound cultural impacts along with some unique management styles and industry practices that force academics to research all these activities as isolated and different.
SportsBizLab analyzes from business management theories perspectives the social and economic impact of the Sports entities, both from micro- and macro- perspectives.
At a micro level, SportsBizLab team analyzes the Sports management key areas to understand the critical factors for brand building, marketing strategies, legal frameworks, and financial success while contrasting the varying industry practices and management styles across different business models related to Sports.
From the macro perspective, the Lab looks for a deeper understanding of the Sports industry history, and its political, cultural and economic impact in the global economy, including the evolution of the American and European modeling institutions.
Welcome to SportsBizLab,
The Lab team.